The Anna Crochet logo was designed as a playful exploration of creativity, centering on an elephant holding a crochet hook. The elephant represents strength, patience, and wisdom, while the act of crocheting adds a layer of warmth and artistry. I wanted to capture the feeling of something handmade, delicate yet strong, thoughtful yet approachable. The bold cursive typography balances the whimsical illustration, creating a logo that feels both modern and full of personality.

This project gave me the chance to experiment with combining illustration and lettering in a way that tells a story. The elephant isn’t just a mascot, it brings life to the brand, showing how visuals can make a name memorable and inviting. For me, this design was about pushing creativity further, imagining how even the smallest details can spark connection and joy.

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