Lena Crochets

The Lena Crochets logo was designed to reflect the handmade charm and care that goes into every piece, from crochet stuffed animals to delicate baby clothes. The design combines a playful, inviting style with a touch of sophistication, capturing both the joy of childhood and the timeless craft of crochet. Soft details in the illustration and typography help create a logo that feels warm, approachable, and instantly memorable.

This project was about translating the heart of Elena’s work into a visual identity that customers could immediately connect with. The result is a brand mark that communicates creativity, comfort, and trust, while giving Lena Crochets a polished, professional look to match the quality of her handmade creations..