Tsp Of Tha

TSP of Tha is a cozy, heart-led bakery brand based in Hawaii built around warmth, simplicity, and homemade comfort. The client wanted a brand that felt inviting, something that instantly reminded you of slow mornings, soft treats, and the feeling of being cared for. My approach focused on exploring typography, customizing details, and choosing elements that created a warm, welcoming visual presence. The final identity blends gentle textures, soft tones, and an easy, comforting aesthetic that reflects the client’s personality and the love poured into every bake. This project was all about making “sweet and cozy” come to life visually.